Why Your Google Ads Are Quietly Burning Money (and the 7 Settings Draining Your Budget)
TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is a handful of default settings
“Resulted in adding more osteopaths and growing my business. Highly recommend.” – Go Osteo, Edinburgh
“Google Ads have been more effective than I could have hoped, generating more leads and more revenue” – Clinical Massage London
“Improved our company’s visibility online dramatically in a short space of time. Highly recommend.” – Estuary Physio, Essex
“We now rank #1 for all the relevant terms and are going from strength to strength.” – Hicks Health, Kent
“Delivered impressive results, driving our business growth.” – Menopause Movement
We are a digital marketing agency based in London, UK.
We specialise in healthcare, and also work with businesses across a range of other industries to grow revenue and profits through digital channels.
To see how we can help your business to grow, book a Free Marketing Review with Chris. We’ll review your current marketing, and show you the best opportunities for you to thrive in today’s digital landscape.
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Top-3 Google rankings across entire city
1900% Return on Ad Spend
Grew business and hired extra staff
Multiple #1 Google rankings
Profitable partnership creation
Increased new patients & business growth
297% increase in top-3 Google ranking area
719% Return on Ad Spend
Increased sales & business growth
Multiple #1 Google rankings
Outranking global competitors for key terms
Increased brand visibility
Expert marketers who know how to create real results
A small and responsive team who communicate without bullsh*t.
Transparent reporting, and contracts that don't tie you down
TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is a handful of default settings
A growing share of your customers no longer scroll Google. They ask ChatGPT, Gemini or Google’s AI for a recommendation and act on the first answer they’re given. If those tools don’t know your business exists, you’re invisible at the exact moment someone is ready to buy. The good news: AI engines pull from sources you already control: your Google Business Profile, your reviews, and clear question-led pages on your website. Get those three right and you can be recommended within weeks. Want to know what AI says about you right now?
Five-star reviews tell Google and AI search engines that your business can be trusted, which directly lifts your local rankings – and you can generate them consistently using the STAR method and an automated tool like BrightLocal.
Your Google Business Profile is probably the highest-leverage local SEO asset you own. Here’s how to optimise it, plus Bing Places and Apple Maps.
Ready to start seeing real results for your business? Book a Free Marketing Review with me using the scheduler below.
There’s no pressure. We’ll discuss your situation and you’ll come away with clarity on the best ways to drive your business forward.