Home / Services / Social media
Social media, in proportion.
We are not a social-first agency and we are not going to pretend otherwise. Social can do a real job for a clinic, and it can also swallow hours and produce nothing. So we do it as part of a wider package, where the time can go wherever it earns its keep that month.
Our honest view
What it is good at, and what it is not.
Most clinics we speak to are posting because they feel they ought to, not because anything is coming back. It is worth being clear about what the channel actually does.
Where it earns its place
Showing the room, the equipment and the people before somebody walks in. Nervous patients look you up, and a face is worth more than a paragraph.
Staying in front of the patients you already have, so you are the obvious call when something flares up again.
Giving your Google listing and your website something current to point at, which helps both of them.
Where it does not
It will not make you findable. Somebody with back pain at eleven at night is searching, not scrolling, and that is a job for your listing, your website and your ads.
Followers are not patients. A local clinic with four hundred genuine local followers is in better shape than one with four thousand from anywhere.
Posting daily because a calendar says so is the fastest way we know to spend a budget and feel busy.
What we do
The parts we are actually good at.
Organic posting
A steady, sane number of posts built around what you treat and what is going on at the clinic, written by people who understand clinical language and the advertising rules around it.
YouTube and video
Jessica manages our YouTube clients. Video is the one part of social that keeps working long after you post it, because people search it the same way they search Google.
Paid social
Worth testing for some treatments and a waste for others. Where we run it, we treat it like the ads account it is, with tracking and a view on cost per enquiry rather than reach.
How you buy it
Part of a package, not a standalone service.
We do not sell social on its own. It sits inside your monthly hours alongside everything else, and we agree together how many of those hours go to it. That way it is competing for the time on the same terms as your website, your local SEO and your ads.
Some months that is the right home for several hours. Some months the honest answer is none, and we will tell you so and put the time where it will do more. An agency that sells social as a line item has no reason to ever say that.
See how the hours work →Talk to us about where social fits in your clinic.
Every clinic is different. A cosmetic clinic in a city and a village osteopath are not playing the same game, and the right amount of social for one is the wrong amount for the other. Tell us what you are doing now and we will give you a straight answer on whether it is worth more of your time, less, or about the same.
Book your free marketing reviewLet's talk about your clinic.
No slides and no pitch. Tell us where the clinic is now, what is working, what is not and what you want more of. We will listen, say honestly what we would do next, and explain where we could help if you want us to.
Plenty of people take the advice away and get on with it themselves. That is fine by us.