Insights

How clinic marketing actually works.

Local search, Google Ads, websites and AI answers, written for clinic owners rather than for marketers. Plain English, no hype, and we will tell you when something is not worth your time.

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Local SEO September 2026

Clinic Website Structure: The 7 Pages You Need to Rank for Every Treatment

One page, one keyword. The seven page types a clinic website needs to rank for every treatment and area, what belongs on each now that AI answers the basics, and how to link them together.

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Clinic Marketing News keeps its own archive. One short edition a week, every week.

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Local SEO September 2026

Clinic Citation Building: The 5 Steps That Prove You’re Real to Google

You need 40 to 70 quality citations, not 500. The NAP rule, the three directory groups worth building, the competitor search trick and how to audit the listings you never created.

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Local SEO September 2026

Clinic Website SEO: The 5 Fixes That Move You Up the Map Pack

Five website fixes that lift a clinic's Google map ranking and get it recommended by AI assistants: title tags, on-page keywords, FAQs, schema and Search Console.

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Google Ads June 2026

Why Your Google Ads Are Quietly Burning Money (and the 7 Settings Draining Your Budget)

TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is a handful of default settings quietly spending yo…

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AI Search June 2026

Is Your Business Invisible to AI? How Local Firms Get Recommended by ChatGPT & Google AI in 2026

A growing share of your customers no longer scroll Google. They ask ChatGPT, Gemini or Google's AI for a recommendation and act on the first answer they're given. If those tools do…

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Local SEO June 2026

Why 5-star reviews are crucial for local SEO (and how to get them on autopilot)

Five-star reviews tell Google and AI search engines that your business can be trusted, which directly lifts your local rankings - and you can generate them consistently using the S…

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Local SEO April 2026

Google Business Profile Optimization: A Complete Guide

Your Google Business Profile is probably the highest-leverage local SEO asset you own. Here's how to optimise it, plus Bing Places and Apple Maps.

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Uncategorized April 2026

Local SEO Course

We're sharing the exact local SEO system we use with real clients. Eight free videos, zero fluff, and results that speak for themselves.

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Uncategorized March 2026

Partnership with Studio Kura

We're proud to have recently partnered with Studio Kura, a specialist brand design studio for healthcare.

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Social Media January 2026

How Clinics Convert Social Media Engagement into Real Patients

How clinics use social media to turn followers into patients.

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