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Why Your Google Ads Are Quietly Burning Money (and the 7 Settings Draining Your Budget)
TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is a handful of default settings
TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is a handful of default settings
A growing share of your customers no longer scroll Google. They ask ChatGPT, Gemini or Google’s AI for a recommendation and act on the first answer they’re given. If those tools don’t know your business exists, you’re invisible at the exact moment someone is ready to buy. The good news: AI engines pull from sources you already control: your Google Business Profile, your reviews, and clear question-led pages on your website. Get those three right and you can be recommended within weeks. Want to know what AI says about you right now?
Five-star reviews tell Google and AI search engines that your business can be trusted, which directly lifts your local rankings – and you can generate them consistently using the STAR method and an automated tool like BrightLocal.
Your Google Business Profile is probably the highest-leverage local SEO asset you own. Here’s how to optimise it, plus Bing Places and Apple Maps.
We’re sharing the exact local SEO system we use with real clients. Eight free videos, zero fluff, and results that speak for themselves.
We’re proud to have recently partnered with Studio Kura, a specialist brand design studio for healthcare.
How clinics use social media to turn followers into patients.
Guide to using social media effectively for your healthcare practice in 2026
Watch our Therapy Expo presentation on marketing your clinic in 2026. Learn what’s changing, and what you need to know right now to stay ahead of the game.
Understand how to optimise your website for AI search with our quick guide
Display your 5* reviews in the Google search results page with this code snippet!
The importance of top, middle and bottom of funnel content in SEO content creation
Surprising truths about personality profiling in AI-targeted social advertising
Read this guide before you hire an agency to work on your SEO
Is your website fast enough, and does website speed still matter?
The Google Autumn core update and what it may mean for small businesses
Google have lost an antitrust suit in the US that could have huge implications for search engine marketing. Read what happened here.
We’re a London-based digital marketing agency specialising in healthcare. We market businesses across websites, SEO, PPC, CRM, social media and Amazon.
Ready to start seeing real results for your business? Book a Free Marketing Review with me using the scheduler below.
There’s no pressure. We’ll discuss your situation and you’ll come away with clarity on the best ways to drive your business forward.
