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“Resulted in adding more osteopaths and growing my business. Highly recommend.” – Go Osteo, Edinburgh

“Increased bookings and a clear return on investment. Highly recommend.” – Arbour Clinic, Stroud

“Google Ads have been more effective than I could have hoped, generating more leads and more revenue” – Clinical Massage London

“Improved our company’s visibility online dramatically in a short space of time. Highly recommend.” – Estuary Physio, Essex

“We now rank #1 for all the relevant terms and are going from strength to strength.” – Hicks Health, Kent

“Delivered impressive results, driving our business growth.” – Menopause Movement

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Free Marketing Review

Arbour Clinic

Case Study

Key Results

  • 550% increase in new patients from Google
  • Doubled weekly revenue
  • 50% increase in class sizes
  • #1 Google ranking in local area for osteopath and osteopath stroud.
  • #2 Google ranking in local area for osteopath near me.
  • #3 Google ranking in local area for pilates and pilates near me.
  • Rankings achieved in a 4-month period, starting with no measurable SEO presence.

About The Business

Kerri Holden of Arbour Clinic

The Arbour Clinic is a family-oriented osteopathy and movement clinic based in Stroud, Gloucestershire. Founded by Kerri Holden, the clinic offers osteopathy, individual and group Pilates, and ChiChi Fit, a musical theatre-inspired dance fitness class.

Kerri came to us shortly after opening her clinic and having given up work as an associate elsewhere. She needed a new patient stream quickly to get the clinic off the ground.

Kerri ranked first in her area for key terms after just a few months working with us. This created the demand necessary to make her business profitable, allowing Kerri to fulfil her dream of owning and running her own clinic.

Local Rankings

Keyword Google Desktop Google Mobile Google Local Pack Google Maps
Osteopath #1 #1 #2 #2
Osteopath Stroud #1 #1 #2 #3
Osteopath Near Me #5 #5 #2 #2
Chichi Fit Stroud #2 #2 - #3
Chichi Fit - #3 - -
Pilates - - #3 #3
Pilates Near Me #3 - - -
Back Pain Stroud #2 #5 - -
Neck Pain Stroud #2 #2 - -

Source: BrightLocal · April 2026

Strategies and Tactics

  • Build solid technical and local SEO foundation
    • Audit and overhaul of website
    • Ensure NAP consistency and prominence across site
    • Implement custom schema data
    • Image optimisation
    • GSC & BWT indexing verification & fixes
    • Comprehensive GBP audit and rebuild
  • Structured citation and NAP alignment campaign.
    • Targeted citation campaign
    • Review and correct inaccurate listings
    • Dedicated NAP alignment tracker
    • Successful local partnership campaign including Five Valleys Shopping Centre and VisitStroud
  • Location-specific content to target high-intent local searches.
    • Blog campaign targeting high-volume MSK terms & specific to Stroud
    • Visibility-focused GBP posting campaign
  • CRM marketing setup for conversion and retention
    • Build out CRM automation sequences to convert new enquiries and to retain and reactivate existing patients & clients

Trustpilot Review

“I had a great experience. The team are friendly, professional, and really knowledgeable. They took the time to understand my business, gave clear and honest answers, and were always responsive.

They explained plans and priorities clearly and kept everything simple. Thanks to their strong teamwork, they helped me achieve my goals and I’ve already seen increased bookings and a clear return on investment. It gave me real peace of mind knowing I could trust them with this part of my business, freeing up my time to focus elsewhere. Highly recommend.”

Can we do this for you?

Chris on steps

Ready to start seeing real results for your business? Book a Free Marketing Review with me using the scheduler below.

There’s no pressure. We’ll discuss your situation and you’ll come away with clarity on the best ways to drive your business forward.