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Osteopathy and Pilates · Stroud
From invisible to number one in four months.
Kerri Holden runs a family clinic in Stroud offering osteopathy, individual and group Pilates, and ChiChi Fit dance fitness. When she came to us the clinic had almost no measurable search visibility at all.
550%
more new patients from Google
2x
weekly revenue
50%
bigger class sizes
4
months, from a standing start
The problem
A good clinic nobody could find.
Stroud is not a huge town, and The Arbour Clinic was not short of things to recommend it. The problem was that none of it reached anyone searching. The clinic barely registered for the terms that matter, which in practice means the people looking for an osteopath that week were finding somebody else.
There was a second problem underneath it. The clinic is really three offers in one: osteopathy, Pilates classes and dance fitness. Search does not reward a site that treats them as one blurred thing, and patients looking for a Pilates class are not the same people looking for help with their back.
What we did
Nothing clever. All of it, properly.
1
Separated the three offers
Osteopathy, Pilates and ChiChi Fit each got their own proper pages, written for the people actually searching for them rather than for the clinic's internal idea of itself.
2
Fixed the Google listing
Categories, services, photos and posts filled in properly, and the clinic's name, address and phone number made identical everywhere it appeared online.
3
Built the local content
Content aimed at Stroud and the villages around it, rather than general health writing that pulls in readers from two hundred miles away who will never book.
The results
Four months later.
These are the clinic's own numbers, and the rankings are the ones that bring people through the door rather than the ones that look good in a report.
Number one
for “osteopath” and for “osteopath stroud”, achieved within four months of starting.
Number two
in the local pack for “osteopath near me”, which is where most phones start.
Number three
for “pilates” and “pilates near me”, bringing the classes their own stream of enquiries.
And the bit that counts
550% more new patients from Google, weekly revenue doubled, and class sizes up by half.
“The team are friendly, professional, and really knowledgeable. They took the time to understand my business, gave clear and honest answers.”
The Arbour Clinic
Stroud · on Trustpilot
Worth saying
Why this one moved so fast.
Four months is quick, and we would rather explain it than let you assume it is typical. The clinic was starting from almost nothing, which sounds like a disadvantage and is often the opposite: there was plenty of easy ground to take. Stroud is also a manageable town rather than a city centre with twenty competitors bidding against each other.
A clinic in a bigger, busier area with an established competitor in first place should expect this to take longer. We will tell you which of the two you look like on the call, before you have spent anything.
More clinics, more numbers
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