When somebody in your town searches for what you treat, three clinics appear on the map and most people pick one of them. Everything we do is aimed at making one of those three yours, and at making yours the obvious choice once they click.
The Arbour Clinic, Stroud
550%more new patients from Google, in four months.
Number one for “osteopath stroud”
Number two in the local pack for “osteopath near me”
Class sizes up by half
What is included
None of this is clever. It is a list of unglamorous jobs that most clinics start and very few finish. Not all of them need doing every month, and a good part of the job is working out which ones will move the needle for you right now.
Categories, services, products, opening hours, attributes, photos and posts. The single biggest lever on whether you appear in the map, and the one most clinics half fill in.
A real page for each thing you treat, and for each town you draw patients from. Written for patients first, with the search terms they actually use rather than the clinical ones.
Your name, address and phone number identical on every directory that matters, and the old ones cleaned up. Boring, and it moves the needle more than most people expect.
A system for asking at the right moment, a habit of replying, and a sensible way to handle the occasional bad one. Volume and recency both count, so this never really stops.
Titles, headings, alt text, canonicals, indexing, speed, and structured data that tells Google what kind of clinic you are and what you treat. Checked, fixed, then re-checked.
Being the clinic an AI assistant names when someone asks it for a recommendation. In practice this is the same work as the six above, done properly. We will not sell it as magic.
Rank tracking across your actual catchment, not one pin on the town centre, plus what it did to calls, forms and bookings. In a dashboard, in plain English.
Blogs and Google Business Profile posts written every month and aimed squarely at being visible in Google and in AI answers. Local and practical, about what you actually treat, not generic health filler.
Genuine links from places that make sense for a clinic: local press, partners, professional bodies, community sponsorships. Quality and relevance, earned.
Good. The free review tells you which of these are actually costing you patients, and you are welcome to fix them yourself.
Book a reviewThe Broxbourne app
Install it on your phone or your desktop and you can see the whole engagement whenever you feel like it, instead of waiting for a report at the end of the month. No agency should be a black box, least of all one you are paying every month.
Every minute logged. What was done this month, who did it, and how long it took.
The strategy and what we are on right now. Current action items and where they are up to, plus a record of every meeting and everything we agreed.
Your numbers, not ours. Rankings, the local grid, Google Search Console and Google Business Profile, all in one place.
Updated daily. So what you are looking at is never a month out of date.
Proof
Osteopathy and Pilates · Stroud
Kerri came to us with almost no measurable search visibility. Four months later the clinic was number one for “osteopath” and “osteopath stroud”, in the local pack for “osteopath near me”, and weekly revenue had doubled.
Nearly four times as much of the catchment now sees the clinic in the Google top three.
Citywide, built on content and citations rather than ad spend.
Number one for the treatments that fill the diary, not the vanity terms nobody books from.
Straight talk
If an agency tells you otherwise, ask them to put it in writing.
Nobody can guarantee a Google position, including us. What we can do is control the inputs, track what happens across your whole catchment, and tell you honestly when something is not working.
If you need patients this month, that is a Google Ads conversation and we will say so. Search is a three to six month build. Some clinics run both, some start with ads and move the budget across later.
Ranking first matters less every year. Patients check your reviews, your prices, your photos and how easy you are to book before they call. We would rather fix those than chase a position.
There is no magic here, no secret, and no proprietary system with a trademark on it. Everything we plan and everything we do is written down in your app, and you are welcome to check any of it against any other source or adviser you like.
Proof, not a promise
The Clinic Local SEO Runbook is the same step-by-step process we work through with our own clients, published in full and free to use. Tick things off as you go and the page remembers where you got to. If you would rather do it yourself, this is everything you need.
Open the runbookWhat it costs
We work on a monthly retainer that buys a number of hours. What those hours get spent on is up to you, and every minute is broken down in the work log in your app. No mystery line items, no bundle you cannot see inside.
Where it starts
Covers eight hours of work on your account. Meetings, the app and your SEO, Ad and AI reports are included free, not taken from your work hours.
Built around you
How much time your clinic needs depends on your size, your budget and what you are trying to achieve. We will talk it through and settle on the package that fits, then change it together if your situation does.
The time does not have to go on SEO. If you need a page changed on the website, your Google Ads looked after, or a bit of technical maintenance, put the hours where you need them that month.
The work log in your app shows what was done, who did it and how long it took, updated daily. If you ever wonder what you paid for last month, it is right there.
Want the whole picture? See the full pricing page →
We are not the closest clinic to the town centre. Does that sink us?
No, but it shapes the plan. Proximity is one signal among many, and it is why we track rankings across a grid of your catchment rather than a single point. Area pages and reviews are how clinics outside the centre compete.
Do we need a new website first?
Sometimes, and we will tell you plainly if so. Plenty of clinics get a long way on the site they have. If a rebuild is genuinely the blocker, our builds include the on-page work, so you are not paying for it twice.
Can we do some of it ourselves?
Yes, and some clients do exactly that. Reviews and Google Business Profile posts work better coming from the people who see patients every day. Our whole method is written up as the Clinic Local SEO Runbook: 167 tasks across eight stages, in the order we actually do them, and the page remembers what you have ticked off. We show you how on the YouTube channel too, whether you hire us or not.
How will we know it is working?
Rank tracking across the catchment, calls and form fills tracked as conversions, and a dashboard you can open any time. Phone and third-party booking leads need a stated assumption or two, and we state them.
What if we want to stop?
Thirty days notice, and the work stays yours. Plenty of clinics stay three or six months to get the processes established and then run it in house, and plenty stay for years. If you would rather commit to a fixed period up front so everyone knows where they stand, that is fine.
Are you up to date with the latest SEO trends?
Keeping up is half the job. We read the search industry every week, and anything that actually matters for clinics goes into Clinic Marketing News on the site and into the free weekly email. You can read months of it before you ever speak to us, and judge for yourself whether we know what we are talking about.
Can we get other work done inside the package?
Yes. The retainer buys hours, not a fixed list. If one month you would rather we updated the website, looked after your Google Ads or did technical maintenance on the site, say so and the time goes there instead.
How much will we actually hear from you?
A monthly catch-up call to stay aligned, and beyond that you have Chris and Jessica directly on email, WhatsApp or the phone whenever you need us. That contact time is counted separately, not taken from your work hours.
Do you work with our type of clinic?
If patients book appointments with you, almost certainly. Aesthetics, physiotherapy, osteopathy, podiatry, dental, counselling, private GP and diagnostics are all on the books. Clinics are the only thing we do.
No slides, no pitch, and no rank report you did not ask for. Tell us where the clinic is now, what is working, what is not and what you want more of. We will listen, say honestly what we would do next, and explain where we could help if you want us to.
Plenty of people take the advice away and get on with it themselves. That is fine by us.