Physiotherapy · Southend-on-Sea
Essex Coast Physio
A private MSK physiotherapy clinic, with a page for every condition they treat and every treatment they offer.
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Websites for clinics
A website that books appointments.
Most clinic websites are brochures. Pretty enough, and quietly losing people at the point they were ready to book. We build the other kind: bespoke, fast, written for patients, and set up so the marketing that follows has something solid to point at.
A typical build
£3,000
Six weeks from project start
All on-page SEO and schema included
25% deposit, interest free payment plan available
Prices include VAT
Why it matters
Everything else points here.
Your Google listing, your ads, your reviews and your newsletter all do the same job: they get somebody to your website. If the site then buries your prices, hides the booking button on a phone or takes six seconds to load, the rest of the money was wasted. This is the one thing worth getting right first.
What is included
One price, and nothing bolted on afterwards.
The usual way this goes is that you buy a website, then discover the SEO was a separate line item. Ours is not built like that. The optimisation work is part of the build, because an agency that also runs search and ads knows what the site has to do.
A conversion-first homepage
Designed around what makes somebody pick up the phone: what you treat, what it costs, who they will see, and a booking route that is never more than one tap away.
Service and treatment pages
A proper page for each thing you treat, written in the words patients use rather than the clinical ones, and structured so Google can tell them apart.
Local pages where they help
If patients travel to you from three or four towns, those towns get a page. Where they would not help, we will say so rather than pad the sitemap.
On-page SEO and schema
Titles, meta descriptions, headings, alt text and structured data across every page, plus Search Console set up and your first sitemap submitted.
Speed and technical build
WordPress on Elementor with custom HTML where it earns its keep, images properly sized, and best technical practice for how fast it loads on a phone.
Copy and imagery
Copywriting and image editing where you need it, and all the stock imagery. Copy is not finalised before we start, so nothing waits on you writing it first.
The Broxbourne app
Everything we do for you, in your pocket.
Install it on your phone or your desktop and you can see the whole engagement whenever you feel like it, instead of waiting for a report at the end of the month. No agency should be a black box, least of all one building the thing your patients judge you on.
Every minute logged. What was done this month, who did it, and how long it took.
The strategy and what we are on right now. Current action items and where they are up to, plus a record of every meeting and everything we agreed.
Your numbers, not ours. Rankings, the local grid, Google Search Console and Google Business Profile, all in one place.
Updated daily. So what you are looking at is never a month out of date.
Work done
Your time this monthSee what we did
Work on your account19h of 24h included
5h left this month.
Meetings and calls45m of 3h included
2h 15m left this month.
ShowingThis month and last2026
September 202619h of 24h includedincluding 2h automated and reviewed
30 SepWeekly Google Ads optimisationChris Dann30m
27 SepLocal search grid review, all clinicsJessica Arora1h
25 SepCitation audit and clean-up, DerbyJessica Arora2h
18 SepShockwave therapy page, rewrite and internal linkingJessica Arora3h 30m
12 SepGoogle Business Profile posts and photo refreshJessica Arora1h 30m
Performance
RankingsLocal gridAds
Which clinic
DerbyLeicester
Local search grid
physiotherapy derbyshockwave therapy
OverviewPerformanceWork doneNews
Recent builds
Clinics we have built for.
Straight talk
What we will not promise you.
If an agency tells you otherwise, ask them to put it in writing.
That a new site alone will fix your rankings
A new site often does improve your rankings, and the older the site you are replacing, or the more technical and SEO problems it has underneath it, the bigger that lift tends to be. What we will not do is promise you a number. We will look at what you have and tell you what to expect from it.
That you need one at all
Plenty of clinics get a long way on the site they already have. If yours is basically sound, we will tell you that and point the money at something that will move the needle instead.
A design award
We are building something that gets someone to book an appointment, not something to win a prize. Where the two pull apart, we will choose the booking every time and tell you why.
A magic bullet
There is no magic here, no secret, and no proprietary system with a trademark on it. Everything we plan and everything we do is written down in your app, and you are welcome to check any of it against any other source or adviser you like.
What it costs
Priced off the page list, not a guess.
A typical clinic build is £3,000. We still break the whole site down page by page, because that list is the scope and it means you can see exactly what you are paying for with nothing to argue about later. Complexity can move the number, but £3,000 covers most clinics.
The build
£3,000
typical
Six weeks from project start, not from copy sign-off. Pay 25% up front, and an interest free payment plan is available for the rest, or clear it early whenever you like.
Hosting, if you want it
£49.95
a month
Elementor Pro licence, a UK CDN, SSL, daily backups and a hack repair guarantee. You are not obliged to use it and the site is yours either way, but the interest free split requires it.
Typical build
£3,000, typically 30 to 40 pages
Timeline
Six weeks from project start
Payment
In full, or 25% deposit with an interest free payment plan
Hosting
£49.95 a month, optional
Ownership
Your site belongs to you. No penalties or exit fees
Included in the build
On-page SEO, schema, Search Console setup, stock imagery
VAT
Included in every price we quote
What you provide
Access, design feedback, clinical detail
Want the whole picture? See the full pricing page →
Questions clinic owners actually ask
Do we have to write the copy?
No, and please do not wait until you have. Copywriting is part of the build and the timeline starts when the project starts, not when the words are signed off. You will review everything, and we will need you for the clinical detail, but the blank page is ours.
Who owns the site?
You do. It is a standard WordPress site on your own domain, and if you ever move on you take it with you, without any exit fees. The only thing tied to hosting with us is the interest free payment split.
Can we edit it ourselves afterwards?
Yes. It is built on WordPress and Elementor, which means changing your hours, adding a therapist or swapping a photo is something a normal person can do. We will show you how, and if you would rather we just did it, that is what the retainer hours are for.
Will it work on a phone?
Most of your patients will only ever see it on a phone, so that is the version we design first. Booking, calling and your address are all reachable without pinching or scrolling for them.
What about our booking system?
Whatever you already use, we work with it. Cliniko, Jane, Pabau, a plain form or a phone number: the aim is the shortest possible route from interested to booked, not moving you onto software you did not ask for.
What happens after launch?
Nothing you have to buy. Some clinics take the site and run, some move onto a retainer so there is someone looking after it. We will tell you honestly which of the two we think you need.
Let's talk about your clinic.
No slides and no pitch. Tell us where the clinic is now, what is working, what is not and what you want more of. We will listen, say honestly what we would do next, and explain where we could help if you want us to.
Plenty of people take the advice away and get on with it themselves. That is fine by us.