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“Resulted in adding more osteopaths and growing my business. Highly recommend.” – Go Osteo, Edinburgh

“Increased bookings and a clear return on investment. Highly recommend.” – Arbour Clinic, Stroud

“Google Ads have been more effective than I could have hoped, generating more leads and more revenue” – Clinical Massage London

“Improved our company’s visibility online dramatically in a short space of time. Highly recommend.” – Estuary Physio, Essex

“We now rank #1 for all the relevant terms and are going from strength to strength.” – Hicks Health, Kent

“Delivered impressive results, driving our business growth.” – Menopause Movement

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Poplar Osteopathy Clinic

Case Study

Key Results

  • Top ranking osteopath in Milton Keynes (starting from nothing)
  • 1900% Return on Google Ad Spend

About The Business

Aimee and Rhodri of Poplar Osteopathic Clinic

Poplar Osteopathy Clinic is a family-run osteopathic clinic in Bletchley, just outside Milton Keynes.

In 2023, Aimee & Rhodri took the big step to open their own clinic. They came to us for a new website for their new business, and later for SEO and Google Ad management.

Aimee and Rhodri are now thriving. They have taken on several staff and are enjoying running a successful business and making a genuine difference in people’s lives with their unique and holistic approach to healthcare.

Local Rankings

local search grid

April 2023
Not ranking 100 metres from clinic

Poplar local search grid

June 2025
Ranking #1 10+km from clinic
Top ranking osteopath in Milton Keynes

Google Ads

Google Ads

March 2025
20 appointments booked and 14 contacts on £300 budget
Estimated 1900% ROAS (Return On Ad Spend)

Strategies & Tactics

Website

  • From-scratch website build
  • Responsive WordPress website & bespoke design
  • Conversion Rate Optimisation
  • SEO content optimisation & best practices
  • Google Search Console indexed & verified

SEO

  • Website optimisation
  • Key term content creation
  • Link building & local outreach
  • Schema optimisation (also optimised to show reviews on Google search results page)
  • Pillar page creation & optimisation
  • Citation building and management
  • Google Business Profile optimisation & updates

Google Ads

  • Advanced conversion tracking setup
  • A/B testing ad copy & strategy
  • Targeted ad groups & landing pages
  • Keyword research & experimentation
  • Ongoing weekly management & optimisation

Can we do this for you?

Chris on steps

Ready to start seeing real results for your business? Book a Free Marketing Review with me using the scheduler below.

There’s no pressure. We’ll discuss your situation and you’ll come away with clarity on the best ways to drive your business forward.