Broxbourne Logo Transparent

“Resulted in adding more osteopaths and growing my business. Highly recommend.” – Go Osteo, Edinburgh

“Google Ads have been more effective than I could have hoped, generating more leads and more revenue” – Clinical Massage London

“Improved our company’s visibility online dramatically in a short space of time. Highly recommend.” – Estuary Physio, Essex

“We now rank #1 for all the relevant terms and are going from strength to strength.” – Hicks Health, Kent

“Delivered impressive results, driving our business growth.” – Menopause Movement

Broxbourne Logo Transparent
Book a Call

Hutchinson Health

Case Study

Key Results

  • Google Ads ROAS from 244% to 719% in first month
  • Local pack coverage from 17.5km² to 67.5km²
  • Top 3 ranking reach from 5.59km  to 14.57km
  • New website creating 25% increase in organic visibility

About The Business

Warren Dickinson

Hutchinson Health is an osteopathic and chiropractic clinic in Portchester, near Portsmouth, run by chiropractor Warren Dickinson.

Hutchinson have a unique approach to chiropractic, offering highly personalised care and pay-as-you-go appointments with no tie-ins.

Warren came to us for a new website, which created an immediate 25% increase in organic visibility, and later for ongoing marketing and a Google Ad audit. 

Warren is now in a stronger position to fulfil his goal of selling the business and riding a motorbike across Africa.

Local Rankings

local search grid

May 2024
Local pack coverage 17.5km²
Top 3 ranking 5.59km from clinic

April 2025
Local pack coverage 67.5km²
Top 3 ranking 14.57km from clinic

Google Ads

google ads

March 2025
32 appointments booked and 21 contacts on £365 budget
Estimated 719% ROAS (Return On Ad Spend)

Strategies & Tactics

Website

  • From-scratch website build
  • Responsive WordPress website & bespoke design
  • Conversion Rate Optimisation
  • SEO content optimisation & best practices
  • Google Search Console indexed & verified

SEO

  • Website optimisation
  • Key term content creation
  • Link building
  • Guest posting
  • Local outreach & reciprocal posts
  • Creation of location-specific SEO content
  • Schema optimisation (also optimised to show reviews on Google search results page)
  • Pillar page creation & optimisation
  • Citation building and management
  • Google Business Profile optimisation & updates

Google Ads

  • One-off Google Ads audit & optimisation
  • Setup of effective conversion tracking
  • Replacement of existing Smart Campaign with manual campaign and AI-driven bid strategy
  • Weekly optimisations for one month

Book a call

Chris on steps

Ready to start seeing real results for your business?

Book a Zero-Pressure Call with me using the scheduler below. We’ll chat about your current marketing and the best options to drive your business forward.