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“Resulted in adding more osteopaths and growing my business. Highly recommend.” – Go Osteo, Edinburgh

“Increased bookings and a clear return on investment. Highly recommend.” – Arbour Clinic, Stroud

“Google Ads have been more effective than I could have hoped, generating more leads and more revenue” – Clinical Massage London

“Improved our company’s visibility online dramatically in a short space of time. Highly recommend.” – Estuary Physio, Essex

“We now rank #1 for all the relevant terms and are going from strength to strength.” – Hicks Health, Kent

“Delivered impressive results, driving our business growth.” – Menopause Movement

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Free Marketing Review

Hutchinson Health

Case Study

Key Results

  • Google Ads ROAS from 244% to 719% in first month
  • Local pack coverage from 17.5km² to 67.5km²
  • Top 3 ranking reach from 5.59km  to 14.57km
  • New website creating 25% increase in organic visibility

About The Business

Warren Dickinson

Hutchinson Health is an osteopathic and chiropractic clinic in Portchester, near Portsmouth, run by chiropractor Warren Dickinson.

Hutchinson have a unique approach to chiropractic, offering highly personalised care and pay-as-you-go appointments with no tie-ins.

Warren came to us for a new website, which created an immediate 25% increase in organic visibility, and later for ongoing marketing and a Google Ad audit. 

Warren is now in a stronger position to fulfil his goal of selling the business and riding a motorbike across Africa.

Local Rankings

local search grid

May 2024
Local pack coverage 17.5km²
Top 3 ranking 5.59km from clinic

April 2025
Local pack coverage 67.5km²
Top 3 ranking 14.57km from clinic

Google Ads

google ads

March 2025
32 appointments booked and 21 contacts on £365 budget
Estimated 719% ROAS (Return On Ad Spend)

Strategies & Tactics

Website

  • From-scratch website build
  • Responsive WordPress website & bespoke design
  • Conversion Rate Optimisation
  • SEO content optimisation & best practices
  • Google Search Console indexed & verified

SEO

  • Website optimisation
  • Key term content creation
  • Link building
  • Guest posting
  • Local outreach & reciprocal posts
  • Creation of location-specific SEO content
  • Schema optimisation (also optimised to show reviews on Google search results page)
  • Pillar page creation & optimisation
  • Citation building and management
  • Google Business Profile optimisation & updates

Google Ads

  • One-off Google Ads audit & optimisation
  • Setup of effective conversion tracking
  • Replacement of existing Smart Campaign with manual campaign and AI-driven bid strategy
  • Weekly optimisations for one month

Can we do this for you?

Chris on steps

Ready to start seeing real results for your business? Book a Free Marketing Review with me using the scheduler below.

There’s no pressure. We’ll discuss your situation and you’ll come away with clarity on the best ways to drive your business forward.