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Osteopathy and sports injury · Bromley
Ten months, and three times the map.
Oliver Hicks runs an osteopathic and sports injury clinic in Bromley. When we started, the clinic was fifth for its main term and nowhere at all for most of the rest.
Before and after
Osteopath Bromley5 → 1
Sciatica Bromley50+ → 1
Sports massage Bromley4 → 1
Local pack coverage14 km² → 42 km²
3x
the local pack area, from 14km² to 42km²
No.1
for osteopath Bromley, up from fifth
50+ to 1
for sciatica Bromley
10
months, November 2023 to September 2024
The problem
Fifth is not on the page people use.
Bromley is a crowded market for osteopathy and the clinic was not badly placed, it just was not placed well enough. Fifth for the main term puts you below the map results and below the ads, and in practice most people searching never scroll that far.
Beyond that one term there was very little. Sciatica, sports massage, the specific problems people type in when something hurts: for most of those the clinic was past position fifty, which is the same as not existing.
What we did
Three things, properly.
1
A page for each problem
People do not search for osteopathy. They search for the thing that is hurting. Each of the clinic’s main treatments and the conditions behind them got its own page, written for someone in pain rather than for a search engine.
2
Widened the local pack
The Google Business Profile filled in properly and kept active, the clinic’s details made consistent across the directories that matter, and the content aimed squarely at Bromley and the area around it.
3
Built real local links
Three partnerships with local sports clubs, which bring referrals as well as links. For a sports injury clinic those relationships are worth more than anything we could have bought.
The results
Where the rankings ended up.
Positions are the highest the clinic reached for each term, measured in September 2024 against the November 2023 starting point.
No.1
for osteopath Bromley, up from fifth.
No.1
for sciatica Bromley, up from past position fifty.
No.1
for sports massage Bromley, up from fourth.
And the map
The clinic now appears in the Google top three across 42km², up from 14km² when we started.
The numbers
Ten months of rankings.
The three terms the clinic cared about most, plus the area where it appears in the Google top three.
| Search term | Nov 2023 | Sep 2024 |
|---|---|---|
| Osteopath Bromley | 5 | 1 |
| Sciatica Bromley | 50+ | 1 |
| Sports massage Bromley | 4 | 1 |
| Local pack coverage | 14 km² | 42 km² |
“They go above and beyond any other SEO company I have used and by some way.”
Hicks Health
Bromley · on Trustpilot
Worth saying
Ten months, not ten weeks.
This one took the better part of a year, and that is a fairer picture of local SEO in a competitive town than the four-month example elsewhere on this site. Bromley has real competitors and they were not going to step aside.
The sports club partnerships are also not something we can simply repeat everywhere. They worked here because the clinic genuinely treats those athletes. We will only suggest it where that is true.
More clinics, more numbers
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