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Clinical Massage London

Case Study

Key Results

  • Google Ads: New client acquisition at £13.05 per booked appointment (typical appointment value £87)
  • 1653% Return on Ad Spend

About The Business

Female massage therapist giving client massage

Clinical Massage London is an East London massage clinic run by Natalie Heng, offering a range of therapeutic massage services including sports and pregnancy massage.

We have worked occasionally with Natalie since startup and watched her grow from a freelance massage therapist to running an established clinic with multiple practitioners.

Ad Performance

  • £248.05 spent (March 2026)
  • 19.75 appointments booked*
  • 4 contact form submissions
  • 305 clicks to booking page
  • Brand searches are blocked, so campaign targets new customers only
  • * Conversions may have multiple attribution: a user who clicks on the ad but doesn’t convert, then the following day Googles the clinic to book an appointment may be recorded as 0.5, 0.75 conversions, etc.

Strategies and Tactics

  • Removal of low-conversion and expensive strategies implemented by Google Ads representatives
  • High-intent keyword targeting and negative keyword filtering
  • Use of Broxbourne pinned ad format and ad copy AB testing
  • Use of lookalike/model audiences for bid strategy
  • Data-driven use of AI bidding strategies
  • Weekly optimisation rounds

Trustpilot Review

“I worked with Chris Dann years ago at the beginning of my journey, and found him to be incredibly generous with his knowledge, time and advise on how to improve my website SEO.

Four years later my business has grown and I went back to Chris and his team (used to be called MYCO, changed their name to Broxbourne Marketing) for advise on how to make more in depth tweaks to my website, which has also evolved over time, and to set up Google Ads to help drive leads for my growing clinic, and they have done an amazing job.

I saw a dramatic jump in my website rankings after they helped tidy up and optimise the backend of things, and the Google ads have been more effective than I could have hoped for, generating more leads and more revenue.

There were some issues with my Booking software ( I run a sports massage clinic) with the Google Tag conversion tracking codes, but they went above and beyond to try and fix this, hiring outside sources who all encountered the same issue. Eventually I spoke directly to Google themselves and after a 90 minute phone call, Google themselves came to the same conclusion that it was my booking software that was the problem, and advised me to contact them to get them to fix thing from their end. This gave me confidence that Chris and his team did their best.

Highlight recommend these guys, super friendly and genuine guy, and you can trust him to give you a realistic assessment of whether their services will likely be useful for you depending on the size of your business and what your specific goals are!”

Can we do this for you?

Chris on steps

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