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Salient Bio

CASE STUDY

Key Results

  • Multiple #1 and top-10 Google rankings for key terms

About The Business

salient logo

Salient Bio are an award-winning London-based laboratory. They offer a range of state-of-the-art services including blood and stool pathology, microbiome analysis for medicine, research and industry, and industry-leading metagenomic sequencing services.

We worked with Salient over a 9-month period to improve organic Google rankings for key terms and services. They were in a particularly challenging SEO position as a small, independent lab competing against household names with global resources such as Randox and Boots, plus leading private hospital chains and NHS trusts.

Organic Rankings

Term Keyword Difficulty % (SEMRush) Highest Google Position May 2024 Highest Google Position April 2025
Microbiome Analysis Service UK 20 83 1
Stool Testing Lab UK 16 100+ 1
Blood in Stool Test Service 33 100+ 1
Blood Pathology Services Central London 30 100+ 1
Pathology Services Central London 30 100+ 3
Stool Testing Lab 25 100+ 3
Microbiome Analysis Service 8 100+ 4
Blood in Stool Test Lab UK 40 100+ 5
Stool FIT Test Service 10 100+ 11
Vaginal Microbiome Testing 13 100+ 13
Pathology Services London 20 100+ 14

Strategies & Tactics

SEO

  • Repair website indexing issues
  • Website optimisation
  • Link building
  • Guest posting
  • Pillar page creation & optimisation
  • Key term content creation
  • Use of YouTube for content, conversion optimisation & backlinks
  • Citation building
  • Google Business Profile optimisation

Could We Do This for You?

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