Case Study

Hutchinson Health

Key Results

Google Ads ROAS from 244% to 719% in first month
Local pack coverage from 17.5km² to 67.5km²
Top 3 ranking reach from 5.59km to 14.57km
New website creating 25% increase in organic visibility

About The Business

Hutchinson Health is an osteopathic and chiropractic clinic in Portchester, near Portsmouth, run by chiropractor Warren Dickinson.

Hutchinson have a unique approach to chiropractic, offering highly personalised care and pay-as-you-go appointments with no tie-ins.

Warren came to us for a new website, which created an immediate 25% increase in organic visibility, and later for ongoing marketing and a Google Ad audit.

Warren is now in a stronger position to fulfil his goal of selling the business and riding a motorbike across Africa.

Local Rankings

May 2024
Local pack coverage 17.5km²
Top 3 ranking 5.59km from clinic

April 2025
Local pack coverage 67.5km²
Top 3 ranking 14.57km from clinic

Google Ads

March 2025
32 appointments booked and 21 contacts on £365 budget
Estimated 719% ROAS (Return On Ad Spend)

Strategies & Tactics

Website

From-scratch website build
Responsive WordPress website & bespoke design
Conversion Rate Optimisation
SEO content optimisation & best practices
Google Search Console indexed & verified

SEO

Website optimisation
Key term content creation
Link building
Guest posting
Local outreach & reciprocal posts
Creation of location-specific SEO content
Schema optimisation (also optimised to show reviews on Google search results page)
Pillar page creation & optimisation
Citation building and management
Google Business Profile optimisation & updates

Google Ads

One-off Google Ads audit & optimisation
Setup of effective conversion tracking
Replacement of existing Smart Campaign with manual campaign and AI-driven bid strategy
Weekly optimisations for one month

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