Our Pricing System

The Credits System

At Broxbourne, we strive to offer a pricing system which is flexible and transparent for our clients, whilst also allowing us to create clear proposals and packages quickly.

Our monthly retainer packages are created from credits. One credit costs £250 inc VAT, and is approximately equal to 4-5 hours’ work.

Our minimum monthly retainer is 2 credits (£500/month), and a typical package is around 6-8 credits (£1500 – £2000).

Your credits are allocated to particular areas of digital marketing, depending on your strategic priorities and the resources required for the scope of your work.

Smaller Business Example
2 Credits / Month

Larger Business Example
8 Credits / Month

Your package can be adjusted to suit your business needs. A typical example is when there is a lot of up-front work to do (website optimisation, landing pages, PPC setup), then less work to do on an ongoing maintenance basis. In this situation we might propose an initial 2 months on a 10-credit package, then an ongoing package at 6 credits / month.

A Guide to What Credits Cover

The table below breaks down what tasks one credit might cover in various areas of digital marketing. Note that unless stated, each bullet point is an example of 1 credit’s worth of work (i.e. 1 bullet point = 1 credit, not all the bullet points = 1 credit).

Area of Work	What it Involves	What 1 Credit Might Cover
SEO Content	Written content on your website	4-6 blog posts One 1000-word pillar page with design Revision of 3000 words of web copy for SEO & AI
Technical & On-page SEO	Ensuring your website is correctly marked up for search and AI engines	3-6 pages of extensive schema markup On-page SEO for 10 pages Assessing, fixing and resubmitting Google Search Console issues
Off-page SEO	Building authority via links to your site and mentions elsewhere on the internet	Building 50 citations 2-3 high-authority guest posts Identifying and building links from local business directories
PPC (Google Ads) Management	Creating & managing Google Ad and other PPC campaigns	Setting up your ads and conversion tracking Weekly PPC campaign optimisation
Website Design	The look of your website	A custom landing page optimised for conversion: 2-3 credits Creation of 2 mobile-responsive CTA templates and duplication across your site
Organic Social Media	Facebook, Instagram, etc.	Providing you guidelines to shoot 4 reels, editing them and posting them to your platforms
Paid Social Media	Running ads on Facebook, Meta, etc.	Setting up your ad account and conversion tracking Guidelines and edit your creative video asset, run 1 ad and A/B test ad copy
CRM Marketing	Using your mailing list & CRM	Managing & optimising your CRM marketing Creation and implementation of a reactivation and / or welcome sequence
Local PR Campaign	Local campaigns for visibility & SEO	2 credits x 2 months covers: Campaign conception Media hitlist & outreach, press releases x 3 (launch, pre-event, event) Guidelines on social media assets & editing Social & campaign management

How We Create Your Package

We follow a simple system to create the right package for your needs and budget.

1. Discovery

We’ll understand your business, discuss marketing strategies and channels and how we can help.

2. Proposal

If it seems like a good fit, we’ll provide a written quote and proposal based on our understanding, breaking down deliverables and credits.

3. Discussion

We’ll discuss the proposal with you, tweaking as necessary to create the best package for you.

4. Agreement

Once we’re all agreed on what we’re doing and costs involved, we’ll provide a final proposal and contract.

Let's talk!

We love to talk marketing! Book a Zero-Pressure Call with Chris and Jessica and let’s talk about how we can help.