This week we released our full Google Business Profile Guide for Clinics, covering everything from setting up your GBP, to lesser-known GBP tactics, and some “grey hat” tactics which aren’t entirely legitimate, but aren’t entirely wrong either, and the pros and cons of them all.
Your GBP is one of the most important factors in your marketing, so make sure you know how to use it!
We’re a London-based digital marketing agency specialising in healthcare. We market businesses across websites, SEO, PPC, CRM, social media and Amazon.
You need 40 to 70 quality citations, not 500. The NAP rule, the three directory groups worth building, the competitor search trick and how to audit the listings you never created.
Five website fixes that lift a clinic’s Google map ranking and get it recommended by AI assistants: title tags, on-page keywords, FAQs, schema and Search Console.
TL;DR: If your Google Ads “aren’t working”, the problem usually isn’t bad luck or a small budget. It is
A growing share of your customers no longer scroll Google. They ask ChatGPT, Gemini or Google’s AI for a recommendation and act on the first answer they’re given. If those tools don’t know your business exists, you’re invisible at the exact moment someone is ready to buy. The good news: AI engines pull from sources you already control: your Google Business Profile, your reviews, and clear question-led pages on your website. Get those three right and you can be recommended within weeks. Want to know what AI says about you right now?
Five-star reviews tell Google and AI search engines that your business can be trusted, which directly lifts your local rankings – and you can generate them consistently using the STAR method and an automated tool like BrightLocal.
Your Google Business Profile is probably the highest-leverage local SEO asset you own. Here’s how to optimise it, plus Bing Places and Apple Maps.
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