Quick question – Which of these results would you click on?
I’m guessing the top one. As well as having a picture, you can see this clinic has 5-star reviews.
We discovered how to do this recently. Our client reported their competitor’s listing displayed 5 stars and theirs didn’t. So we fixed it so that their listing had 5 stars too.
We found the competitor’s page was using “product” schema, whereas ours was (correctly) marked up wtih “medicalTherapy” schema. When we added product schema with reviews, the stars appeared.
Copy This Code to Display Your Reviews
To display your own reviews in SERP, copy the highlighted code below, adapt it to suit your service, and paste it into your page, preferably into the <head> section.
Note – using the code gives Google the option of displaying your review stars. It may do it one day and not the next, or for some pages and not others. That’s out of our hands. But when Google does feel like displaying them, it will be able to.
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Product”,
“@id”: “YOUR PAGE URL IN HERE”,
“name”: “NAME OF YOUR SERVICE IN HERE”,
“description”: “DESCRIPTION OF YOUR SERVICE IN HERE”,
“aggregateRating”: {
“@type”: “aggregateRating”,
“bestRating”: 5,
“worstRating”: 1,
“ratingCount”: YOUR TOTAL NUMBER OF GOOGLE REVIEWS IN HERE,
“ratingValue”: YOUR AVERAGE GOOGLE RATING IN HERE,
“url”: “LINK TO YOUR GOOGLE BUSINESS PROFILE IN HERE”
}
}
</script>
Once you’ve copied the code into your page, go to https://validator.schema.org/ and paste in your webpage URL. If it’s all correct, you should see something like this:
Then you’re all done! If you see errors or warnings, check your code. If you need any help, drop us a line and we’ll be happy to help.
